What transforms a product into its dominant version?

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The dominant version of a product is consistently preferred over others. To achieve this, its design must achieve the fullest possible appearance, technology and profitability. A full design will end up dominating its market.

 

Full design: A full design should not be confused with a fashionable, beautiful, or elegant design,... A full design goes further, these are simply its external manifestations.

 

• In a full design form follows function,

• The function responds to a real need,

• Well-resolved needs produce useful objects,

• That which is useful generates preference,

• Preference becomes loyalty,

• Loyalty generates dominance in the market.

 

Timelessness: The appearance, timeliness and validity of a full design, do not depend on fashion or styles in vogue, a full design offers an honest proposal to a life expectancy. His appearance does not seek to stick to a style, but creates his own style derived from his function and purpose, and thereby transcends his time.

 

Positive Evolution: A dominant product can reinvent itself again and again without losing its essence and remain faithful to the two previous premises; the fullness and timelessness of its design.

 

To have a dominant product is to have a treasure. (*)

¿How does it work?

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The way a dominant version of a product is achieved is illustrated in the following clip.