Until now, generating a cult product required the work of geniuses, as was the case of Ferdinand Porsche and the Volkswagen or Henry Ford and the Ford Model T, massive investments in R&D like the IBM 360 or arise by chance or luck like the Post-It.

In the Aguirre Group we have developed techniques of driving good design that have allowed ordinary people to generate products that since its launch behave like products cult and consolidate as such for decades.

We train companies and accompany them to turn their products into cult products, so that they can enjoy an unattainable position for their competition.

The training can be personalized or in groups, and has versions for startups, small, medium and large companies.

Our Offer: